Here's Why I deleted My Business Instagram

Hi There,

As of now Buena Cera Esthetics by Adriana no longer has any social media.

I have never been a super big social media person. I deleted my Facebook years ago and never got into Snapchat. The last social media account I was keeping and using was Instagram. I felt I needed the account to market the business, promote Buena Cera events, and be a participant in the esthetics and waxing conversations going on around the world. And it’s true, Instagram is a really great for all of that.

Deleting my business Instagram account was a really hard decision and one I did not take lightly. As a small business owner I need to use every avenue available to me to generate clientle and build my brand. Instagram has been very helpful with that.

Unfortunately Instagram was purchased by the company that owns Facebook. That company, Facebook, has recently been rebranded ‘Meta’ in an effort to move away from the onslaught of negative stories about the company spreading hate speech and misinformation and it’s refusal to take action against it, and the way they prioritize profits over people by selling it’s users data to the highest bidder.

I just can’t be associated with that company any longer. I decided that the small number of new clients who won’t give me a chance because they can’t verify my work on Instagram was a worthwhile trade for no longer supporting a company that does not share my values of equality, fairness and decency.

But it’s tough! I’m having a Botox party at the studio on May 6 with an awesome Medical Esthetics Nurse Practitioner named Marcia Amber. It’s definitely more difficult to get the word out about the event now that I don’t have Instagram to rely on. But I have decided it’s worth it. In life sometimes we have to make difficult choices when we know they are the right choices.

So Im working hard on new marketing ideas. And I just can’t believe that not having an Instagram will make that much of an impact. Im the best body waxer in Eugene. That’s not changing :)

Posted below are some Instagram Pics from the past. Enjoy!